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Financial Services

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Understanding customers in depth in consumer banking sector using advanced analytics

As banks rise up to meet high consumer expectations, and face stiff competition from new-age fintech, leveraging advanced analytics can prove to be a gamechanger in predicting customer behaviour and needs in consumer banking. By adopting a consumer-first approach, banks will improve customer experience and increase customer satisfaction and loyalty, while delivering new products and services to realise additional streams of revenue.

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