Digital marketing on the road to success

Infosys BPM’s client, a global leading CPG company, had a massive marketing operations team and was facing the challenge of high lead time for content delivery with an increasing number of items in the cue. Infosys BPM deep dived into the client’s digital content processes to analyze the multi-fold challenges, and formed a team who introduced several process improvement methods and developed streamlined processes. The Infosys BPM team supported end-to-end transformation of the client’s global digital asset management ecosystem, delivering greatly reduced lead times for content delivery, enhanced productivity, and flawless quality.

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