A New Era in Retail; with Unified Commerce
The retail industry is undergoing a massive digital transformation driven by the increasing demand for seamless shopping experiences, and unified commerce — a strategy that integrates online and offline channels — is emerging as a key solution. By breaking down silos and creating a unified customer journey, retailers can enhance customer satisfaction, optimise operations, and drive growth. This POV explores the potential of this strategy, the role of Digital in its implementation, and the challenges and opportunities that lie ahead.
