The emergence of immersive advertising
People have been exposed to various forms of advertisements, to the point that even digital ads have become too much to take for. As a result, viewers have started avoiding consumption of these ads and in fact, are even ready to pay a subscription fee to avoid these. It hence, is critical for advertisers to bridge the emotional connect with the people. This paper talks about adoption of newer digital technologies such as AR, VR, 3600 imaging, that can help with immersive advertising to offer more captivating ways to effectively connect with the people.
