Digital Business Services

Intelligent spatial data transformation

Ensuring a smooth ride in the trade promotions management journey

The positive impact of well-managed and well-executed promotions on revenue is no secret. However, while businesses focus on maximizing effectiveness of promotions, the problem of complex trade promotions operations, with its fragmented data sources and fuzzy responsibility matrices has not seen standardized solutions yet. To respond to these challenges, leading CPG/ FMCG organizations are closely analyzing their processes and looking for innovative solutions to improve metrics beyond effectiveness. This paper summarizes a few strategies that have been adopted by organizations in their trade promotion process transformation journey.

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