Is your GBS model ready for what’s next?
The rules of value creation are changing, and GBS must evolve with them.
As agentic AI accelerates disruption and business expectations shift, traditional definitions of cost efficiency and scale are no longer enough. Some of the most established GBS models are already being challenged, making it clear that the future will demand more than incremental change. It calls for re-imagination.
SSOW Europe 2026 brings a bold, outside-in perspective to that re-imagination. By putting the spotlight on customers and business leaders, the event challenges GBS organisations to rethink their purpose, influence enterprise-wide AI adoption, and redefine value in a rapidly changing world. The focus is not just on rethinking scale, but on becoming smarter, more relevant, and truly future-ready GBS.
Expert panel discussion
GBS Leadership in an AI-first Era: Shaping Decisions for Disruption
As AI and digital disruption redefine the enterprise, GBS is stepping into a more strategic role in shaping critical business decisions. This panel explores how leaders are leveraging data, agility, and new operating models to drive informed, future-ready outcomes.
Infosys BPM expert
Venue, Date & Time
Join us as Santosh Unni, Head of Digital Practice, EMEA & APAC, and Global Head of AI - Infosys BPM, takes the stage as speaker and moderator for the panel discussion.
Date & Time
Estoril Congress Centre, Lisbon, Portugal
20th May 2026 from 11:45 AM- 12:15 PM
Curious about SSOW Europe? Register here
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