Digital Business Services
Back to Top
With the world going increasingly digital, retailers are dealing with the challenges of rapid changes in customer habits, technologies, and the economic environment. While ...
Internet retail giants have a head start, largely traditional retailers can maximize the effectiveness of their online investments by utilizing the model of a digital assembly line.
Digital ecosystem offers tremendous opportunities for enterprises to get closer to customers by leveraging seamless integration between business and technology. Long-term survival of enterprises depend on their ability to lead ...
with different innovations, be bold and relentless, and have the willingness to disrupt traditional BPO support models. In this thought paper, we have discussed how enterprises are combating emerging challenges in the digital age, in order to lead transformation efforts - with innovative and disruptive models.
Today, customer services and the digital medium are interconnected. The customer is smarter and informed, less patient and more demanding. There is an increased ...
need for businesses to become smarter than their customers, and be a step ahead. This requires a well thought-through process, and the right systems to predict what the customers want.
Traditional BPO services such as F&A, customer service, S&P, and HRO were some of the dots that made up the BPO picture. However, the ‘digital’ wave is now becoming an increasingly important dot to connect to ...
complete the BPO picture. Enterprises want to extract maximum returns from their digital marketing spends. While traditional media companies have been catering to this market, the stage is set for a new kind of digital service provider – the next-gen digital ITES agency.
To survive in a world of cut-throat competition, businesses need to focus on key areas like search engine marketing. This paper discusses the challenges of improving the effectiveness ...
of online campaigns. It provides insights that will not only help organizations counter these challenges but also help them achieve significant benefits.
Business dynamics has changed for advertisers and media agencies as it has for other industries with the expansion of digital ...
technologies and marketing. This paper explores how a new business model – Marketing-as-a-Service – has emerged striking a balance amongst various players, helping marketing, and advertising move from fragile to agile.